WhatsApp chatbot is an automated software powered by rules or artificial intelligence (AI) and runs on the WhatsApp platform. People communicate with WhatsApp chatbot via the chat interface, like talking to a real person. It’s a set of automated replies that simulates a human conversation on WhatsApp.

Contacting customer service can often be a challenging experience, since the conversation engagement does not always meet the caller’s expectation. Waiting on hold, repeating information from one agent to the next, and generally spending too much time getting answers to questions can all lead to a lengthy and often frustrating customer journey. Today, AI is playing a role in improving this customer experience in call centers to include engagement through chatbots — intelligent, natural language virtual assistants. These chatbots are able to recognize human speech and understand the caller’s intent without requiring the caller to speak in specific phrases. Callers can perform tasks such as changing a password, requesting a balance on an account, or scheduling an appointment, without the need to speak to an agent.